1 in 9 people over 65 have Alzheimer's disease.
After age 85, 1 in 3 people have it.
But the disease isn't confined to hospitals or nursing homes or even its sufferers: friends, relatives, banks, restaurants, faith communities and more have people grappling with its effects.
And while there's no cure, perhaps the next most important question from anyone whose life is touched by dementia is "Can anyone help?"
And that's what this new initiative, Dementia Friendly Duluth, aims to provide.