"The great bee bumble": how to salvage the good intentions

Apr 5, 2017

Credit General Mills

In Minnesota, we take the environment seriously.

So it wasn't particularly surprising when Minneapolis-based General Mills and Honey Nut Cheerios launched a "Bring Back the Bees" campaign at the beginning of March to raise awareness about the declining pollinator population.

The idea was to distribute enough seeds for Americans and Canadians to plant 200 million wildflowers for pollinator habitat.

Ah, General Mills.  If you had only been listening to KUMD online for a while, you could have avoided the debacle that followed.

More information about General Mill's partnership with the Xerces Society, is here.

More information about the Arrowhead Chapter of Wild Ones, including local providers of native plants, is here.

Information about native plants in Minnesota is here.

More information about kernza is here.