BREAK THROUGH THE CLUTTER
Program underwriting on KUMD offers two principal benefits: very effective marketing for your company and proven increases in sales/exposure. Underwriting mentions create a positive image of your business with our listeners, which greatly influence their purchasing habits. National studies have shown that listeners not only build a more positive image of a company that underwrites on public radio; they are more likely to purchase goods and services from that company. Underwriting also shows listeners that your business is a responsible corporate citizen because you support community services that add to the quality of life for area residents.
KUMD's Day Time (6am-9pm) target audience is 35-54. Our evening (The Basement 9pm-3am) programs target 18-35 demo.
WHO ARE THEY?
Public radio listeners are affluent, well-educated individuals who are involved in their community. They are far more likely to vote and more likely to be members of civic/service clubs and community groups. They are more likely to be environmentally conscious and aware of the importance of shopping locally and supporting the local economy.
Source: NPR 2014
EVERYWHERE YOU GO
KUMD provides quality programming that appeals to a very sough-after demographic. We reach listeners in a 60+ mile radius from Duluth. KUMD also has numerous listener members in the Twin Cities as well as greater MN and WI. Reach KUMD audience to elevate your marketing by connecting with our listeners:
- ON-AIR // 103.3 FM
- ONLINE // Web, social media, e-mail
- ON THE STREET // At KUMD sponsored events
See the list of current KUMD Underwriters here.
To learn more about KUMD underwriting opportunities please contact our underwriting staff:
Ira Salmela—Director of Development, Marketing and PR
Office: (218) 726-8431
Cell: (218) 213-6080